The online market is very big, competition between shops is fierce, hence, it’s very important to retain old customers and to make new customers to your shop. Every merchant wishes that number of customers of its online shop would grow more and more every day, and its old customers would not go to another shop leaving its own. The “rewarding” strategy plays the best role to make the merchants successful in retaining their old visitors and making new visitors to become frequent visitors. Here are the five ways, you can take up to boost your online business.
Special Discounts for repeated visitors
Don’t worry if you are not a big fish in the online business. I know that rewarding customers is not a small deal for small businesses. But, you can at least afford to give small gifts calculating your budgets and profit margin. Even with a limited budget, you can deploy this strategy. Keep a record of the visitors coming to your website and keep the separate record of those who make purchases. At the start of next month, you can announce the gifts to the customer who made most purchases. Or, you can put the gift along with the purchased item after certain times of purchases. The gift you would present can be any item available in your store.
Free Gifts for the First Timers
You can also apply the above strategy to the first-time visitors. Doing so will make them loyal towards your store, and the chances of their revisit will increase. You may decide the gift according to the item they purchase or the total amount of the items they would purchase. If the items they but amount to big in number, then you should present a little expensive gift to them, otherwise do the reverse.
Remember Their Special Days
This strategy works the best. As I have said in the very first point, keep your customers’ record that should include their birth date, and send them personal greetings on their special days. Doing so will make them realize that you care for your customers and want to stay connected to them. Besides, you can offer them gifts on their special day instead of another days of the year. I mean to say that you can please your customers by implementing above mentioned two gifting strategies on their birthdays instead of their certain number of visits to your online store.
Involve Their Opinion on Showcasing New Products
If you are planning to bring up a new product line, or new products, or want to remove some categories of products, ask the opinion of your old visitors too. This strategy would again make them feel you care about them and their opinion. It works hugely for earning- retaining the loyalty of the customers. Taking up this idea will help you expand your business as well.
You can Feature The Face of Most Loyal Customer on Social Media Page
Make the best use of your social media platform for pleasing your loyal customers. The customer, who most often make purchases from your shop, you can show its face on your social media pages with a creatively worded post. You may put the post on weekly or monthly basis. At the end of the year, you can make the collage of pictures of your loyal customers appended with the warm wishes.
Additional Important Tip
This tip is more related to the design aspect of your store. Never use the free theme, or use a most used theme for your website. Chose the fresh and unique for you. If you don’t want to spend on theme development, then do it yourself with the help of TemplateToaster because it costs lesser and most genuine.
No comments:
Post a Comment